Programmatic User Acquisition Manager

Description

We’re on the hunt for an experienced Senior Media Buyer for Programmatic Media to lead and establish Overwolf’s programmatic media buying activity from the ground up. This senior-level position calls for a visionary strategist with hands-on expertise and a proven track record of building successful campaigns and processes from scratch. You’ll play a critical role in shaping our programmatic media efforts, driving user acquisition, engagement, and long-term growth. Want to join the game? Apply now!

Responsibilities

In this role, you will:

• Establish and lead the programmatic media buying function, including defining strategies, processes, and tools for success.
• Build and maintain relationships with DSPs, publishers, and media networks to access premium inventory.
• Build and execute programmatic media campaigns on platforms such as Google DV360, The Trade Desk, Amazon, etc.
• Collaborate with the sales team to secure 3rd party inventory.
• Manage end-to-end campaign operations, including planning, setup, optimization, tracking, QA, and reporting.
• Manage budgets effectively, ensuring maximum ROI
• Conduct audience research to create precise targeting strategies tailored to needs.
• Establish relationships with programmatic platforms, ad networks, and external partners to maximize reach and efficiency.
• Provide ongoing performance insights to stakeholders, supported by actionable recommendations for growth.
• Take ownership of key performance metrics.

Requirements

• Proven experience building and managing programmatic and performance media activities from the ground up – a must-have.
• 3+ years of experience in desktop and mobile programmatic advertising platforms, focusing on the demand side. Experience in the gaming industry is a plus.
• Deep expertise in programmatic advertising platforms like Google DV360, The Trade Desk, Amazon, or similar platforms.
• Demonstrated ability to manage large-scale budgets effectively.
• Experience in gaming-related advertising is a significant advantage.
• Strategic and Hands-On Approach: A strategic mindset paired with hands-on execution capabilities.
• High Negotiation skills to secure competitive rates
• Familiarity with tracking technologies, pixels, and attribution models
• Analytical Skills: Strong knowledge of analytics tools like Google Analytics or Tableau, with a data-driven approach to decision-making.
• Exceptional organizational and leadership skills to manage the challenges of building from scratch.
• Excellent communication and teamwork abilities.
• High-level or native-level written and spoken English proficiency to communicate effectively with international teams, partners, and clients.