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How KFC promoted a new chicken sandwich to gamers across multiple premium games

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THE CHALLENGE:

KFC, renowned in gaming for its Diablo 4 collaboration and spicy sandwich, promoted a new chicken sandwich.
This time, KFC aimed to engage gamers across the communities of multiple games - Apex Legends, Fortnite, Diablo 4 and more - to promote it cost-effectively.

THE SOLUTION:

KFC utilized Overwolf's unique capabilities to specifically reach
gamers playing Diablo 4, Fortnite, and World of Warcraft within
the US

A comprehensive awareness campaign, featuring both display and video ads across Overwolf’s gaming desktop apps, targeted gamers during their playtime to maximize engagement.

A comprehensive awareness campaign
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THE RESULTS:

Tens of thousands of participants spent hundreds of thousands of hours playing in the KFC rewarded challenge, resulting in significant changes in brand metrics

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Success Stories

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