How AMD engaged millions of PC gamers
to upgrade their hardware
THE SOLUTION:
Overwolf leveraged its unique GPU targeting ability to reach PC gamers with outdated GPUs to deliver custom messages based on the games they played to suggest upgrading their hardware.
AMD were able to specifically reach Action and First-Person Shooter (FPS) gamers with specific product promotions tailored exactly to their needs. At the same time, AMD were able to target Narrative-Based/Role-Playing Gamers with differing genre-specific messaging that could drive unparalleled engagement.
THE RESULTS:
Millions of gamers using outdated GPUs were exposed to AMD‘s custom ads that encouraged them to upgrade to AMD’s leading hardware, achieving industry-leading KPIs including:
-
97.3%
Viewability Rate
-
86.65%
Video completion rate
This pinpoint media activity resulted in a significant shift across key brand metrics amongst the target audience. Our post-campaign brand lift study revealed 12%-15% avg. increased awareness, consideration, and purchase intent amongst gamers using competitors' hardware.
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