How P&G and Dawn created a movement within
Minecraft's community around saving wildlife
THE SOLUTION:
Overwolf invited its gaming community to spread the word of saving wildlife with Dawn and become ambassadors through a unique challenge inside Minecraft.
Gamers were tasked with building wildlife-themed creations in Minecraft, capturing it with Overwolf’s video highlights gaming app Outplayed, and sharing it with their network of friends and followers on social media.
For each clip posted, Overwolf and P&G/Dawn donated $5 to the international Bird Rescue and Marine Mammal Center.
THE RESULTS:
Our campaign created a global buzz within the Minecraft community, achieving industry-leading KPIs including:
-
1M+
ENGAGED MINECRAFT PLAYERS
-
5021
hours spent building
wildlife-inspired creations
Alongside this, we saw a significant shift across all key brand metrics for DAWN in our brand lift study among gamers, including:
-
Cool
+32.9
points increase
-
CREATIVE
+27.7
points increase
-
Innovative
+19.6
points increase
Your amazing case study can be here too!
Want to engage your audience across the biggest games and enjoy amazing results?
