How KFC promoted a new chicken sandwich to gamers across multiple premium games
THE SOLUTION:
KFC utilized Overwolf's unique capabilities to specifically reach gamers playing Diablo 4, League of Legends, Fortnite, and World of Warcraft within the US
Phase 1
A comprehensive awareness campaign, featuring both display and video ads across Overwolf’s gaming desktop apps, targeted gamers during their playtime to maximize engagement.
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Phase 2
A custom KFC rewarded challenge featuring League of Legends allowed gamers to complete specific challenges and win awesome in-game rewards.
THE RESULTS:
Tens of thousands of participants spent hundreds of thousands of hours playing in the KFC rewarded challenge, resulting in significant changes in brand metrics
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