How Overwolf‘s game-genre-targeting helped
Paramount Pictures achieve box office success
THE SOLUTION:
Since gamers who play Thriller games over-index as Thriller movie fans, Paramount Pictures was able to leverage Overwolf‘s unique genre-targeting ability to reach and engage gamers in this category for maximum impact.
We created custom Moment-Triggered ads during scary
in-game moments to jump-scare our audience into awareness, alongside high-impact media formats that created cultural
and emotional connections with
A Quiet Place: Day One amongst our highly captive audience.
THE RESULTS:
Millions of Action/Thriller fans engaged with our campaign, achieving above benchmark KPIs, including:
-
94%
Viewability Rate
-
83%
Video completion rate
-
0.03%
Click-through rate (3X benchmark)
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