How P&G engaged Fortnite gamers to promote their partnership with the 2024 Olympic Games
THE SOLUTION:
We crafted an immersive Fortnite experience, fully branded with
both Mr. Clean and the Olympic Games, alongside
a media campaign running on our platform to reach
our passionate community of Fortnite players.
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Inspired by Mr. Clean and the Olympic Games, our Fortnite map revolved around a “speedrun” set inside an eye-catching kitchen with an instantly recognizable Olympic track. Players were challenged to complete the race in the fastest time possible.
Along the way, players could pick up time boosts by cleaning stains on the track, offering an authentic way to trigger playful and interactive Mr. Clean-branded pop-up messaging throughout. 
To take the digital experience to the next level, the map featured a contest with enticing prizes for unlocking custom achievements, bringing the virtual to the physical world in a memorable way.
THE RESULTS:
Close to 100K gamers opted into the challenge, generating over 700K minutes brand engagement by playing the bespoke map for an average of 24 minutes per player.
The custom game delivered a fun way to engage with the Mr. Clean product, which resulted in a significant uplift across all key brand metrics measured in the campaign ad effectiveness survey.
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