In a Media First across EMEA, Pringles employed Overwolf's unique technology to reach, engage and reward gamers in the heat of playtime across the UK, France, Germany & Poland.
Leveraging Overwolf’s exclusive Moment-Triggered Ads technology, Pringles was able to insert itself authentically across the most popular titles (Fortnite, Valorant, League of Legends & Apex Legends), triggering custom messages that rewarded gamers in real-time for their achievements.
Whenever a player scored a kill in-game, a custom
Pringles message appeared on-screen, celebrating and
rewarding players with in-game rewards.
This innovative approach fostered a deep emotional connection between gamers and Pringles, creating a truly positive value exchange whilst gamers’ were experiencing peak excitement in-game.
We bolstered our hero activity by crafting bespoke ads with eye-catching creatives in a native gamer tongue tailored specifically to each game. Through Overwolf’s targeting abilities, we were able to localize our messaging for each GEO and engage gamers in their language.
Gamers spent thousands of hours engaging with Pringles through Rewarded-Moments Triggered Ads within their favorite games. The bespoke and relevant messaging inserted between game sessions generated a positive reception, leading to phenomenal improvements in brand metrics, as measured in an ad effectiveness survey.
Video Viewability (vs 68.70% benchmark)
Video Completion Rate (vs 66.20% benchmark)
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