Leveraging Overwolf’s exclusive Moment-Triggered Ads technology, Pringles was able to insert itself authentically across the most popular titles (Fortnite, Valorant, League of Legends & Apex Legends), triggering custom messages that rewarded gamers in real-time for their achievements.
Whenever a player scored a kill in-game, a custom
Pringles message appeared on-screen, celebrating and
rewarding players with in-game rewards.