How Universal Pictures scared horror fans with surprising Moment-Triggered Ads
THE SOLUTION:
We zeroed in on horror fans by using genre targeting to reach horror game players within the 100M-player Overwolf community.
Leveraging Overwolf’s exclusive Moment-Triggered Ads, we surprised horror gamers in specific scary moments within their games.
That includes League of Legends players, who significantly over-index within the target audience of Five Nights at Freddy’s, who were targeted during two specific scary events, with a relevant message:
WHEN THE PLAYER IS KILLED
When the player killS an opponent
Our genre targeting was followed by display and video placements across Overwolf's gaming desktop apps for horror game players, ensuring comprehensive coverage.
KPIs ACHIEVED:
-
97%
VIEWABILITY RATE
-
90%
VIDEO COMPLETION RATE
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