How Universal Pictures turned trailer views into Minecraft Pets
OUR SOLUTION:
Value exchange: Players who watched the full trailer unlocked exclusive Minecraft pets modeled after The Bad Guys 2 characters.
Once downloaded, these pets lived in shared Minecraft worlds - sparking buzz and unforgettable fan moments.
The activation ran seamlessly within Lunar, a leading Minecraft client used by millions of players, creating an authentic and rewarding experience that brought the movie directly into players’ worlds.
1. Click the Banner
2. Watch the Trailer
3. Get the Pet!
THE RESULTS:
The campaign broke trailer watching records and reached its KPI within days, leaving hundreds of thousands of Minecraft branded pets in the game - forever!
-
100K
pet downloads per week
-
19.4M
In-Game Impressions
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